Technology & IT

Business Analytics

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Learn from : Shweta Sutar

Data Science, Machine learning, NLP, Python, SQL, Artificial Intelligence, Deep Learning, Engineering, statistics

   Course Language: English

Course Fee

$273.00

course-image

Course Fee

$273.00

Instructor Bio:

I am passionate about empowering students with knowledge in Artificial Intelligence, Data Science, and Software Engineering. With over 8 years of experience in education and training, I have successfully mentored and guided more than 1000 students in mastering key concepts in Data Science, Machine Learning, Deep Learning, and Natural Language Processing. My approach focuses on practical learning, real-world applications, and fostering a deep understanding of modern AI technologies to prepare students for impactful careers.

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Start Date

Course Duration

4 Weeks

Total Number of Classes

20

Course Frequency

DAILY

Post Course Support

  • Assignments
  • Forums
  • Quizzes
  • Resources
  • Recorded Session Videos

Course Description:

Business Analytics Course (1 Month | 20 Classes)

This 1-month Business Analytics course is designed to provide learners with practical skills in data analysis, reporting, visualization, and decision-making. Students will learn how to collect, clean, analyze, and visualize data using industry-standard tools. The course covers descriptive, diagnostic, predictive, and prescriptive analytics, enabling learners to extract actionable insights from business data and communicate findings effectively through dashboards and reports.

Business Analytics is the process of transforming raw data into meaningful insights that help organizations make better business decisions. It combines data analysis, statistics, visualization, and business knowledge to identify trends, solve business problems, improve operational efficiency, and drive growth. In today's data-driven world, Business Analytics is widely used across industries such as e-commerce, banking, healthcare, retail, finance, and marketing to optimize performance and increase profitability.


Important Tools

  • Microsoft Excel
  • SQL (MySQL/PostgreSQL)
  • Power BI
  • Python
    • Pandas
    • NumPy
    • Matplotlib
    • Seaborn
  • Google Sheets
  • Jupyter Notebook
  • Power Query
  • DAX
  • GitHub (for project portfolio)

Course Curriculum:

Important Concepts Covered

Module 1: Introduction to Business Analytics

  • What is Business Analytics?
  • Role of Business Analyst vs Data Analyst
  • Analytics Lifecycle
  • Types of Analytics:
    • Descriptive Analytics
    • Diagnostic Analytics
    • Predictive Analytics
    • Prescriptive Analytics
  • Business Problem Solving Framework

Module 2: Excel for Business Analytics

  • Excel Interface and Functions
  • Data Cleaning Techniques
  • IF, VLOOKUP, XLOOKUP
  • INDEX-MATCH
  • Pivot Tables
  • Pivot Charts
  • Conditional Formatting
  • What-If Analysis
  • Data Validation
  • Dashboards in Excel

Module 3: SQL for Business Analytics

  • Database Fundamentals
  • SELECT, WHERE, ORDER BY
  • GROUP BY and Aggregations
  • JOINS (Inner, Left, Right, Full)
  • Subqueries
  • Common Table Expressions (CTEs)
  • Window Functions
  • Business KPI Calculations

Module 4: Statistics for Business Analytics

  • Mean, Median, Mode
  • Variance and Standard Deviation
  • Probability Basics
  • Normal Distribution
  • Correlation
  • Hypothesis Testing
  • Confidence Intervals
  • A/B Testing

Module 5: Data Visualization

  • Visualization Principles
  • Choosing the Right Chart
  • Bar, Line, Pie, Histogram
  • Scatter Plot
  • KPI Cards
  • Storytelling with Data
  • Dashboard Design Best Practices

Module 6: Power BI

  • Data Import
  • Data Transformation using Power Query
  • Data Modeling
  • Relationships
  • DAX Basics
  • Calculated Columns and Measures
  • Interactive Dashboards
  • Publishing Reports

Module 7: Python for Analytics (Basic)

  • Python Fundamentals
  • NumPy
  • Pandas
  • Data Cleaning
  • Exploratory Data Analysis (EDA)
  • Business Case Studies

Module 8: Business Metrics & KPIs

  • Revenue Analysis
  • Profit Analysis
  • Customer Analytics
  • Retention and Churn
  • Sales Performance Metrics
  • Marketing Analytics
  • Conversion Rate Analysis
  • ROI Calculation

Module 9: Business Analytics Projects

  • Retail Sales Analysis
  • Customer Segmentation
  • Marketing Campaign Analysis
  • Financial Performance Dashboard
  • E-commerce Analytics

Module 10: Reporting & Presentation

  • Creating Business Reports
  • Dashboard Presentation
  • Executive Summary Writing
  • Stakeholder Communication
  • Data Storytelling

Earn a Course Completion Certificate

Add this certificate in your LinkedIn Profile, resume or share it on social media platforms. It helps validate the learner’s knowledge and skills, boosting their resume and increasing their employability.