Business & Finance

Learn from : Shruti Jain
Finance and Marketing
Course Language: English
Course Fee
$27.00

Course Fee
$27.00
Instructor Bio:
Hello, my name is Shruti Jain, and I am a dedicated and enthusiastic commerce graduate from DAVV University. I have successfully completed my Bachelor of Commerce (B.Com) degree, which provided me with a solid foundation in subjects like Accounting, Finance, Economics, Business Studies, and Marketing. I also cleared the Company Secretary Executive Entrance Test (CSEET), which further strengthened my understanding of corporate law, company structure, and business compliance. From the very beginning of my academic journey, I have had a deep interest in Finance and Marketing. These two fields have always fascinated me because they form the backbone of any business operation — finance ensures financial stability and planning, while marketing builds a brand and drives customer engagement. Over time, this interest has grown into a focused career ambition, and I am now seeking opportunities that allow me to practically apply my academic knowledge in these domains. To further strengthen my profile and gain job-ready skills, I have recently started upskilling myself in areas such as financial data analysis, financial modeling, and market research. I am actively learning tools like MS Excel, and am planning to explore Power BI and Google Sheets to work with real-world datasets, understand financial metrics, and analyze trends. I’m also keen on learning digital marketing concepts, especially related to consumer behavior and online campaign strategies. I strongly believe that the combination of financial understanding and market awareness is highly valuable in today’s data-driven world. Apart from academics, I have one year of teaching experience, where I taught subjects like Economics and Business Studies to high school students. This experience not only helped me reinforce my own knowledge but also improved my communication, explanation, and interpersonal skills. I learned how to break down complex concepts into simpler, relatable ideas — a skill that I believe is crucial in both finance and marketing roles, especially when presenting reports or interacting with clients or teams. I consider myself a quick learner, highly adaptable, and someone who is always eager to take on new challenges. My strength lies in being detail-oriented and organized, whether it’s handling numbers in finance or understanding market trends. I also enjoy working independently as well as collaboratively in a team. Currently, I am actively looking for job opportunities in the field of Finance, Financial Analysis, Marketing Research, or Data-Driven Business Strategy, where I can contribute meaningfully while continuing to learn and grow. I am particularly excited about the opportunity with Techfynder, as it aligns well with my career goals and gives me a platform to apply my knowledge in a professional environment. In the long run, I aim to become a Financial Analyst or Marketing Strategist, someone who can blend analytical thinking with strategic business planning. I am confident that with the right guidance and the right opportunity, I will be able to achieve this goal and add value to the organization I work with. Thank you for considering my profile. I look forward to contributing my skills and being part of a dynamic and growth-oriented team.
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Course Description:
Financial Planning is the process of setting financial goals and creating a strategy to achieve them. It includes managing income, expenses, savings, investments, insurance, and taxes in a smart and structured way. Key topics include budgeting, the time value of money, investment planning, retirement planning, and risk management. The course teaches how to make the best use of financial resources to build long-term wealth and meet personal or business financial objectives.
Marketing Management is about planning and executing strategies to promote and sell products or services effectively. The course covers key areas like market segmentation, targeting, positioning (STP), consumer behavior, and the marketing mix (Product, Price, Place, Promotion). It also includes modern topics like digital marketing and branding. The main goal is to understand customer needs, create value, and help businesses compete successfully in the market.
Course Curriculum:
Financial Planning:
Basics of Financial Planning
Budgeting and Saving
Time Value of Money
Investment Options (Stocks, Bonds, Mutual Funds)
Risk and Insurance Planning
Retirement and Tax Planning
Marketing Management:
Introduction to Marketing Concepts
Market Segmentation, Targeting & Positioning (STP)
Consumer Behavior Basics
Marketing Mix (4Ps: Product, Price, Place, Promotion)
Digital Marketing Fundamentals
Marketing Strategies and Branding
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