Branding Specialist

Job Description

Creative Concept Evaluation: Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.
Brand Equity: Knowledge of procedures used to drive increases in volume and brand equity.
Take ownership of our brand and evaluate its market position.
Provide the creative vision and mission for our brand.
Develop brand strategies into creative brand plans and new brand market strategies.
Assess insights into our organization’s target audiences. Make a report of consumer behavior accordingly.
Devise campaigns that engage, inform and motivate the audience on social media.
Adjust the image of our brand around our organization’s goals.