CRM Manager

Job Description

• Build or develop market knowledge with a focus on understanding business opportunities while collecting & analysing segments, profiles and customer information to enrich sales process and product features • Work closely with local Teams acting as a subject matter expert -Prioritise target groups for customer profiling activities based on agreed criteria -Identify and value additional touch-points -Develop a proper omni-channel customer journey Data strategy and reporting related activities: • Evaluate big data technologies and prototype solutions • Responsibility to develop information repository • Establish reporting methodologies, perform ad-hoc database analysis to support strategy and analyse performance to maximise revenue opportunities via detailed customer knowledge (modelling, assumptions, data sources or cross external data if needed) • Provide insight to support the customer’s life-cycle, buying behaviour and anticipate actions to capture and enhance customer value (acquire, develop and retain). • Provide reporting capabilities to support & enhance Digital & Telemarketing performance and maximise campaign planning • Attend campaign planning meetings • Work to continuously evolve business functionalities to ensure proper business tracking Ideally candidate will have 5 years' experience as a Business Analyst and advanced profiling of customer base and ability to build a propensity model