Content Writer

Job Description

Key Responsibilities: 

• Content Creation:
  • Write and edit compelling content for various platforms including websites, blogs, social media, newsletters, and marketing materials.
  • Develop and execute content strategies that align with company goals and target audience needs.
  • Conduct thorough research to ensure content accuracy and relevance.
• Public Relations:
  • Develop and implement PR strategies to build and maintain a positive public image for the company.
  • Write and distribute press releases, media kits, and other PR materials.
  • Build and nurture relationships with media representatives, influencers, and industry stakeholders.
  • Manage media inquiries and coordinate interviews or press conferences.
• Media and Communication:
  • Monitor media coverage and track public sentiment about the company.
  • Prepare and deliver presentations and speeches for company events or media appearances.
  • Handle crisis communications and manage any negative publicity.
• SEO and Online Presence:
  • Optimize content for search engines using relevant keywords and SEO best practices.
  • Manage and update content on the company’s website and social media platforms.
• Content and PR Strategy:
  • Collaborate with the marketing team to develop content and PR strategies that support business objectives.
  • Analyze content performance and PR campaign effectiveness to refine strategies.
• Event Management:
  • Assist in planning and executing company events, including press conferences, product launches, and promotional events.
  • Coordinate with vendors, venues, and other stakeholders to ensure successful event execution.
• Reporting and Analysis:
  • Monitor and report on content performance metrics and PR campaign outcomes.
  • Use insights to make data-driven decisions and optimize future content and PR activities.
• Brand Consistency:
  • Ensure all content and PR activities align with brand guidelines and messaging.
  • Maintain a consistent brand voice and tone across all communications.

Requirements:

• Bachelor’s degree in Communications, Public Relations, Marketing, English, or a related field.
• Proven experience (6 Month – 1Year) in content writing and public relations.
• Excellent writing, editing, and proofreading skills with a strong attention to detail.
• Strong understanding of SEO principles and content optimization.
• Experience with media relations and PR campaign management.
• Familiarity with content management systems (CMS) and social media platforms.
• Exceptional communication and interpersonal skills.
• Ability to work independently and manage multiple projects simultaneously.
• Creative thinking and problem-solving abilities.