Digital Marketing Executive

Job Description

 Good Knowledge and experience in Online Marketing, target audience & lead generation.

- Plan and monitor the ongoing company presence on social media (Facebook, LinkedIn, Twitter etc)

- Be actively involved in SEO efforts (link building, Onpage SEO, keyword, image optimization etc)

- Create and manage link building strategies, content marketing strategies and social media presences

- Optimize content for the website and social media platforms

- Conducting on-site and off-site analysis of web SEO competition.

- Leading keyword research and optimization of content.

- Knowledge of Google Algorithm

- Identifying and implementing strategies for increasing website traffic through organic search listings without being blacklisted.

- Research and identify URL architecture, page errors, content and navigational issues, and other factors that impact the technical performance of a website.

- Provide creative ideas for content marketing and website update

- Measure ROI and KPIs

- Manage and improve online content, considering SEO and Google Analytics

- Monitor competition and provide suggestions for improvement

- Experience in optimizing landing pages and user funnels

- Knowledge of website and marketing analytics tools

- Knowledge in setting up and optimizing PPC campaigns on search engine