Digital Marketing Executive

Job Description

Functional Responsibilities:

To manage the Digital Marketing function and planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.

Roles & Responsibilities:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

• Design, build and maintain our social media presence

• Develop engaging online content including click bait, forums, videos, graphics, and blogs; monitor and analyses content success

• Forecast marketing campaign growth and ROI for marketing campaigns

• Manage email and social media marketing campaigns

• Use Google Analytics, Google Ad Words, and other relevant sites

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Identify trends and insights, and optimize spend and performance based on the insights

• Brainstorm new and creative growth strategies

• Plan, execute, and measure experiments and conversion tests

• Collaborate with internal teams to create landing pages and optimize user experience

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

• Collaborate with agencies and other vendor partners

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• Planning digital marketing campaigns, including web, SEO/SEM,email,social media & display advertising

• Manage an organization's website and maintain it, keeping best practices in mind

• Optimize content for the website and social media platforms

• Indentify trends & insights and optimize spend & performance based on the insights.

• Work with various content formats such as blogs, videos, audio podcasts, etc.

• Track the website traffic flow

• Implement and analyse performance metrics

• Provide internal reports on a regular basis

• Execute new and creative collaborations among technologies and platforms

 Superior search engine optimization (SEO) strategy. ...

 Video. ...

 Content marketing. ...

 Social media marketing. ...

 Marketing analytics. ...

 Pay-per-click advertising (PPC) ...

 Basic design skills. ...

 Competitive research and analysis

 Data analysis