Digital Marketing Executive

Job Description

Candidates with only academic knowledge and no practical experience of Digital Marketing - kindly refrain from applying

Mandatory experience in the following:

1. Search Engine Optimization (SEO)
2. Social Media Marketing (SMM)
3. Social Media Optimization (SMO)
4. On and off page optimization
5. Keyword analysis
6. Social media campaigns
7. Website maintenance, website development, plugins management

Preferred experience in the following:

1. Google Tags, Google Analytics, Google Search Console
2. Digital Marketing Tools (SEMRush, Hootsuite, Google Webmaster tools, YoastSEO)
3. Newsletter marketing, email marketing
4. HTML, CSS
5. PPC Campaign
6. Google Adwords campaign

Qualification/Skills Required:

1. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
2. Creating and maintaining client relationships
3. Managing processes
4. Self-motivated and client-focused
5. Proficient in marketing research and statistical analysis
6. Good communication skills (written and oral)

Job Description and Key Result Areas:

1. Develops digital marketing strategy for the organisation & executes it diligently.
2. Plans and executes all website maintenance, SEO, SEM, SMM, database marketing, email and newsletter marketing, social media and display advertising campaigns.
3. Designs, builds, and maintains the company's social media presence.
4. Creatively uses graphics design to prepare and send out newsletters.
5. Utilises digital campaigns to reach target audiences.
6. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
7. Identifies trends and insights within the consulting industry and optimizes spend and performance based on the insights.
8. Brainstorms new and creative growth strategies through digital marketing.
9. Collaborates with internal teams to create landing pages, maintain website and optimize website user experience.
10. Completes digital marketing department operational requirements by scheduling and following up on work results.