Digital Marketing Executive

Job Description

Job Eligibility & Location:  Any graduate with 3-7 years of experience into digital marketing performing below activities. Full time work from our office in Salem, Tamil Nadu.

Job Location: Salem

Job Eligibility:  Any graduate with 3-7 years of experience into digital marketing performing below activities.

Job Description

We are looking for an SEO expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.

organising and running marketing campaigns over social media platforms (such as: Facebook, Twitter, LinkedIn, Instagram, TikTok and Snapchat)

writes, develops, edits, and publishes content and copy for a variety of digital platforms, including websites, blogs, videos, email marketing campaigns, advertising campaigns, social media posts, infographics, whitepapers, and more.

1. SEO Optimization

Developing and implementing effective search engine optimization (SEO) strategies

Managing offsite and onsite optimization projects and reporting on performance

Optimizing copy and landing pages for search engine optimization

Performing ongoing keyword research including discovery and expansion of keyword opportunities

Researching and implementing content recommendations for organic SEO success

Developing keyword lists

Reviewing website backlinks

Experience with SEO reporting

Measuring SEO results

2. Social Media Marketing

Building and executing social media strategy through competitive and audience research

Setting up and optimizing company pages within each social media platform

Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action

Research advertising trends

Implement email marketing campaigns

Monitor social media and Google Analytics

responsible for devising marketing campaigns to maintain a brand

Communicating with social media followers, including responding to queries in a timely manner.

Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.

Updating posts on social media platforms like Facebook, Instagram, Twitter, LinkedIn, Tumblr, Vine and other networks

Responding to business related queries on platforms like Quora etc.

Researching bloggers and guest writing on industry blogs

Developing, designing, writing and implementing promotional contests

End to End implemention of running Ad Campaigns on platforms like GoogleAdWords, LinkedIn, Facebook etc.

Maintaining public relations through a set of activities

3. Content Writing

Helping build our content and global marketing strategy

writes, develops, edits, and publishes content and copy for a variety of digital platforms, including websites, blogs, videos, email marketing campaigns, advertising campaigns, social media posts, infographics, whitepapers, and more.

you’ll get to create content that shares our story and vision, promote our brand, and makes an impact across many different digital platforms. 

Determine what content will reach customers