Digital Media and Performance Marketing

Job Description

We are looking for an experienced Digital Media Performance Marketing Manager to join our Team & drive performance by planning and executing digital media marketing campaigns.

The ideal candidate will oversee the online marketing strategies for WTA Studios. The candidate has to lead the social media planning, campaign management, reporting and analysis for all Paid Digital Campaigns. The candidate should be able to identify and implement strategies for increasing conversions through different paid marketing channels. Should have proven deliverables as required from prior experience.

Key Responsibilities:

✓ Should Plan and Monitor the company's online presence on every relevant platform

✓ Drive Customized Email Marketing

✓ Plan and Implement Google Ads, Facebook Ads, LinkedIn Ads

✓ Plan and Implement Performance Marketing: Outbound Engagements (Streamlined Account Based Marketing) & CRM, Better Inbound Tractions.

✓ Design, Maintain and Supply content for the WTA Website & Blogs

✓ Formulate Strategies to build lasting digital connection with companies

✓ Launch Advertisements to increase Brand Awareness for Generating Leads

✓ Measure and report the performance of all digital marketing efforts using a various analytic tool

✓ Update ongoing strategies according to recent trends in the digital media space

✓ Day to day involvement in Search Engine Optimization (SEO) activities

✓ Sustain partnerships with new companies, vendors & partners.

✓ Martech tools implementation

✓ Preferred: Experience in Social Media Content Writing

• Campaign Management & Performance: o Manage, review, and perform responsibilities associated with Google Ads, Facebook Ads, LinkedIn Ads and other media platforms for a variety of clients. o Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics. o Coordinate with the copywriters & graphic designers to provide creative copy suggestions and graphical ad templates. o Manage Display network placement lists on Google Ads and through other contextual advertising/native platforms (Taboola, Outbrain). o Coordinate with the Business Development team to provide digital media account audits of prospects and create digital media plans accordingly. o Submit monthly Digital Media Marketing plans and reports.