Digital marketing head

Job Description

Key Responsibilities:

• Develop an online marketing vision in line with the company’s business model and vision.

• Translate a vision for online marketing into a coherent digital marketing strategy and roadmap.

• Develop and execute an integrated online strategy with overall company marketing strategy and plans.

• Lead company’s customer acquisition strategy and improve key metrics such as media ROI, CPA, CPC, CPM, etc. as well

as own channel and audience strategies and continuous improvement

• Continuously team up with the business development teams and retail partners on understanding their needs and

goals to deliver digital marketing programs to align with the achievement of the business goals.

• Keep abreast of the most innovative and forefront best practices across industries and within the industry to introduce

the most effective digital marketing model and initiatives to the company.

• Develop a B2C customer journey roadmap and manage critical touch points through various digital marketing channels

to enhance customer experiences.

• Monitor and benchmark the online presence and programs of key competitors to plan and deliver standout practices

to differentiate ourselves in attracting customer engagement.

• Lead and manage the digital marketing team to deliver first-class online customer experiences to achieve customer

loyalty and engagement.

• Work closely with the IT team to leverage internal and external technological capabilities to create a best-in-class digital

experience for the customers.

• Consistently research the needs and most updated trends of the target customer segments to deliver customer

experiences that match their preferences and interests.

• Manage all digital marketing channels (e.g. website, blogs, emails, and social media) to ensure brand consistency,

integration, and effectiveness.

• Explore opportunities to work with external resources of quality freelancers and agencies to deliver high-quality

content and image assets.

• Plan and execute campaigns to support the company’s “go to market” calendar to enhance sales performance and

create high levels of customer interaction.

• Using PPC, SEO, email campaigns, blogs, forums, and other social media experiences to generate leads and big data

for analytics.

• Enhancing eCommerce performance by increasing web visibility and traffic.

• Manage the content as well as key channels to generate quality traffic to drive sales and in-store traffic to the retail

partners.

• Increase brand awareness and equity by reaching more targeted customers through various digital marketing channels.

• Apply analytics and continuously measure and evaluate ROI of digital marketing investments

• Monitor and oversee our social media accounts

• Lead the Digital Marketing team to deliver a highly engaged and professional team to deliver exceptional performance

• Consistently manage and improve the quality of online content and effectiveness, considering SEO and Google

Analytics

• Report to top management on digital marketing performance through focused KPIs and analytics as well as

recommendations on key improvement actions to enhance overall business performance

• Forecast performance trends and challenges in achieving traffic and media goals to act proactively to adjust our digital

marketing actions accordingly

Experience and Skills required:

• Approximately 7-10 years of corporate or agency in e-commerce-related digital marketing experience in

positions of increasing responsibility as well as a minimum of 3 years of experience in a leadership role.

• Marketing, Digital Technologies, and Agency experience in at least 2 leadership roles

• Professional training in digital marketing, e-commerce, google analytics, social media, and SEO/SEM with

reputable institutions

• Experience with the retail, jewelry, or luxury retail industry preferable.

• A creative thinker with superb analytical skills

• Entrepreneurial spirits we all as adaptability and flexibility to work under difficult situations

• Outstanding communication and interpersonal skills

• Passionate customer advocacy

• A combination of working both within a corporate environment and in an agency is preferable

• Thorough knowledge of digital marketing eco-system and best practices in the US and global market

• Demonstrated ability to lead and inspire a team

• Proven track record of building a successful B2C digital brand footprint from scratch

• Successful track record in leveraging the digital marketing channel to achieve business results

• Strong network with professional consultants in the digital marketing area