Head of Marketing

Job Description

The Head of Marketing will be responsible for:

• 360-Degree conceptualization and development of strategic marketing campaign as well as campaign content
• Navigating a team comprising graphic designers, PPC and SEO Specialists, Web-developers to achieve the planned outcome of the marketing campaigns
• Initiating and conducting collaborator, influencer, and affiliate marketing activities.
• Working closely with the Sales Department to execute tactical marketing campaigns to consistently reach targets.
• Leveraging, monitoring, and enhancing the social media platforms for brand building, new opportunities, growth in the audience as well as meaningful lead generation.
• Monitoring and quality analysis of all the marketing campaigns launched across all platforms to ensure the marketing team meets the KPI in-relation to lead generation, brand image, brand awareness, credibility, and producing relevant ROI reports.
• Participate in organization-wide strategy planning and expand our thinking around the role of marketing in achieving growth.
• Create monthly reports for the marketing department.
• Identify opportunities to reach new market segments and expand market share.
• Research about the latest marketing strategies and excel in marketing endeavors competitively
• Working closely with the web development team for continuous improvements to the website based on the evolving customer journeys.
• Ability to transform the brand identity to one that revolved around sustainable tourism within the next quarter.

Qualifications: 

• Bachelor’s Degree in Marketing & Communication or relevant field
• Minimum 4 years’ experience in a similar role and with similar responsibilities 
• Travel & Tourism Industry experience would be an added advantage
• A proven track-record of implementing strategic 360-degree digital marketing and PR campaigns
• Understanding of the principles and instruments of sustainable tourism management