IT.Lead generation.Email marketing

Job Description

Work closely with the sales team in identifying target markets, target accounts and services to be covered in the business development (lead generation) activity.

•           Plan and oversee segment and account level research and map the account, identify potential clients, identify key needs.

•           Oversee Contact database management – data sourcing, contact qualification, classification, communication and updates.

•           Plan out lead generation campaigns with the head of field marketing, including Email Marketing and Cold Calling campaign plan, lead qualification follow-up and nurturing.

•           Oversee calling, lead qualification and handover to sales.

Tracking and Reporting 

•           Report weekly activity and log all lead related data. 

•           Pipeline reporting and tracking from lead to pursuit to closure. 

KRAs-             

•           Development and execution of quarterly and yearly lead generation plan.

•           Performance indicators will include-

•           Quality of leads generated 

•           Progression of leads into opportunities   

•           Number of deal closures and new client acquisition 

•           Value of business generated 

•           Overall team management, training, and performance management 

• Email marketing.

Requirements:-

•           Experience: 1- 3 years

•           Ability to work in a goal oriented environment under pressure.

•           Strong interpersonal, written and communication skills a must.

•           Experience working with multiple products and services.

•           Confident and polished phone prospecting skills required.

•           Outstanding skill in the use of Word, Excel, and various email programs.

Interested candidates can send their resume mentioning the subject heading or call schedule for the interview.

Contact No: 9916569000                                                Work Location: Bangalore