Manager Marketing

Job Description

To monitor marketing activities in stores to ensure the achievement of overall sales target. 

To lead the CSR activities taking place in the stores 

Primary Responsibilities 

Marketing Plan 

To create the overall business development plan for finalizing marketing calendar and schedule in the stores ensuring alignment with the overall stores target. 

To create individual business development target ensuring that the overall targets are met. 

Functional Responsibilities 

Responsible for achieving sales targets set by the organization and generate revenue through the Marketing Team.  

Supervise all marketing MTMs and motivate, manage and train the subordinates to close the target. 

Drive new customer acquisition in coordination with Marketing and Sales team. 

Conduct follow ups on all addresses collected from prospective customers, DNF Data & other related businesses (wedding related agencies, event management, beauty salons, etc.)and build a good relationship to generate leads. 

Collect pre-purchase data, store footfall count, reasons for non conversion and ensure its timely update in the system. 

Ensure that the leads are assigned to different business development executives based on their location. 

Collect leads from marketing executives/Sales team and other different sources of prospective weddings and develop a database of potential customers to report to superiors. 

Verify reports of the marketing staff and cross check the authenticity by making follow up calls to the prospective customers. 

Invite potential customers(leads)/existing customers to the Store, to whom the marketing employee has already met; for exhibitions, promotional events/campaigns, etc. 

Monitor the visits of the Marketing Executives through GPS tracking and  verify the entry of leads into the CRM software regarding the client visits. 

Provide guidance and resolve queries of Marketing Executives and is responsible for their work movements. 

Visit high net worth customers to convince them to make purchases from Malabar. 

Review leads from different sources of prospective weddings & advances and update the Showroom Heads on the same. 

As part of the CSR initiative of stores, check the eligibility of applicants to various charitable schemes introduced by the organization. 

Marketing 

Understand the creative requirements of the store and inform superiors and make necessary arrangements. 

Communicate and participate in meetings with Visual merchandising team for store branding requirements, new visual and decor ideas. 

Supervise and execute ATL, BTL, digital activities & other localized marketing campaigns at store level in coordination with Showroom Head based on the approvals from MHQ Marketing team (execution,tracking, generating leads and analyzing outcomes). 

Monitor hoardings by collecting relevant information from Marketing Executives and manage BTL expenses. 

Make necessary arrangements to replace the damaged hoarding boards. 

Network with major industry players and gather information on competitor’s marketing strategy and their activities and update superiors with current market situation. 

Monitor the general sentiment about the brand online (monitoring reviews, comments, messages & posts) and implement online reputation management activities to ensure neutral/positive sentiment. 

Ensure and measure the effectiveness of community marketing. 

Internal Process 

Ensure that all activities are carried out as per the Standard Operating Procedures in the section.  

Generate marketing MIS reports to monitor and analyze market trends, campaign-based expenses, and activities done. 

Analyze call center reports to understand the feedback from prospective customers and manage customer inquiries.   

People development 

Identify learning needs of team and self and provide requirements to L&D team 

Ensure completion of mandatory training programs for self and team 

Drive a performance driven culture in the team by timely monitoring, review of performance and feedback to the team members. 

Any other additional responsibility could be assigned to the role incumbent from time to time as a standalone project or regular work. The same would be suitably represented in the Primary responsibilities and agreed between the incumbent, reporting manager and HR. 

Contact / mail id 

8592909916  /   srivatsa.s@malabargroup.com

location Bangalore