Marketing Manager

Job Description

Brand Attributes and Elements Responsibilities –Responsible for all Brand attributes development basis Product Targeted Customer across Market. Brand Identity, visual, Tone, Product Portfolio

Business Planningand PnL -Responsiblefor Launch, Penetration and Market Share acquisition Plan,Year on Year Plan, Value Chain and Profitability

Marketing Strategy & planning-Development and execution of annual marketing strategy in line with business objectives and revenue targets-including product range management, new product briefs, key campaigns and budgets,Partner with the Sales team in devising strategic trade initiatives & trade related activities, Deliver on Market shares & business goals

Content and creative strategy-conceptualization and execution of campaigns, photo shoots, videos, social media pages, influencer tie-ups, blogs, PR articles,Creation of brand positioning platforms and generation of effective communication plan

Media Planning & Evaluation-Driving penetration and brand awareness through a combination of influencer marketing, digital, PR, visibility, on-ground activations,Planning ATL & BTL communications, developing merchandise.

NPD & Innovation -Develop a clean innovation funnel & work with cross functional teams to deliver on same, Leading the cross functional teams to develop and launch the innovation pipeline of SKUs Team Leadership -Provide leadership and direction to a team & ensure that they are effectively deployed for achieving the business goals, MS goals and profitability goals of the assigned category

We are a Leading Multinational Conglomerate operational in diversified portfolio. Associated as official Partners for India & Subcontinents with leading Clients like Mondelez International, Storck, EFB and similar. Home Grown Luxe Brand Omara –Gourmet Saudi Experiential Dates.

www.omaradates.com / www.aberdeenindia.com