Marketing Officer

Job Description

Plan, organize, and implement market survey to obtain data that provides insight to market trends and consumer requirements 

Interpret data obtained from market research/survey to produce results useful in taking effective business decisions 

Carry out demographic surveys to identify potential customers 

Contact potential customers through emails, calls, and home visits to create product/service awareness 

Employ knowledge of company goals in carrying out marketing operations 

Establish good working relationships and rapport with clients/reporting manager to ensure continued patronage and minimal consumer attrition 

Support marketing manager in the development of Marketing strategies and execute them  

Oversee the activities of marketing teams to ensure assigned tasks and set goals are achieved 

Write statements and press releases for the promotion of product/services on media channels 

Prepare and present regular reports to management on the results and activities of marketing teams 

Oversee the design and publication of promotional materials such as ad posts and flyers 

Monitor the performance of products in the market to modify marketing strategies where necessary 

Ensure to execute the BTL activities as designed by management time to time  

Field experience is must