Performance Marketing Specialist

Job Description

5+ years of experience in Digital marketing and brand building 

Experience in direct to consumer business & ecommerce

Skilled in Performance marketing

• Developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability.
• Social Media–Planning, Budgeting & execution (Facebook, Twitter, Instagram, Website, Youtube) campaigns
• Drive content creation and SEO activities for the website
• Working closely with creative agency, digital agency, PR agency for the creatives.
• ATL&BTL-Planning, Budgeting & execution
• Organizing & executing events (product photo and video shoots)
• New product launches, planning and execution
• Responsible for market research and plan marketing strategy
• Ensure the Brand Identity is consistent and innovative
• Monitor and Provide inputs to the technology platform and customer service team to carry the brand value
• Expert in new age tools for increased efficiency.