SEO Manager

Job Description

Responsibilities:
 Execute tests, collect and analyze data and results, and identify trends and
insights to achieve maximum ROI in paid search campaigns.
 Track, report, and analyze website analytics and PPC initiatives and campaigns.
 Manage campaign expenses, stay on budget, estimate monthly costs, and
reconcile discrepancies.
 Optimize copy and landing pages for search engine marketing.
 Perform ongoing keyword discovery, expansion, and optimization.
 Research and implement search engine optimization recommendations.
 Research and analyze competitor advertising links.
 Develop and implement link building strategy.
 Work with the development team to ensure SEO best practices are properly
implemented on newly developed code.
 Work with editorial and marketing teams to drive SEO in content creation and
content programming.
 Recommend changes to website architecture, content, linking, and other factors
to improve SEO positions for target keywords.