Sale Representative

Job Description

What Is a Sales Representative?

A sales rep interacts directly with customers throughout all phases of the sales process. They’re responsible for identifying a customer’s needs, pitching relevant products or services, and ensuring they have a positive experience from start to finish. In some cases, a sales agent will cold call prospects they find through business directories or client referrals. Other times, “warm” leads that have already expressed interest will be sent to them by their company’s marketing team.

What Does a Sales Representative Do?

A sales representative's job description can vary somewhat from company to company. But here’s a list of common day-to-day responsibilities: 

• Selling products or services to customers, and representing the brand. This can include asking questions to pinpoint the best offerings, giving demos or presentations, and maintaining customer relationships.
• Reaching out to potential leads through a variety of channels, such as email, phone, text, and social media.
   
• Negotiating with leads and using persuasion techniques to overcome objections and landing deals that are beneficial to the company, while also providing customers with optimal value.

Requirements and skills

• Proven work experience as a Sales Representative
• Excellent knowledge of MS Office
• Highly motivated and target driven with a proven track record in sales
• Excellent selling, negotiation and communication skills
• Prioritizing, time management and organizational skills
• Ability to create and deliver presentations tailored to the audience needs
• Relationship management skills and openness to feedback
• Bachelor’s degree in business or a related field