Senior Content Writer

Job Description

Lead the content team and take ownership of content projects. Write content for websites, emails and collateral (printed) material. Write branding messaging and lead clients through brand exercises. Write social media posts and create social media plans.

ROLES & RESPONSIBILITIES:

· Research, outline, and write content on the given topics with ease and clarity.

· Able to write blogs, articles, social media posts, press releases, content for explainer videos, social media marketing, branding events, corporate collaterals, etc.

· Must have an understanding of SEO best practices and marketing performance metrics.

· Work closely with the SEO teams to research and produce keyword-rich SEO content for websites.

· Must know about publishing articles on WordPress.

· Write compelling Ad copies and taglines.

· Well-versed with keyword selection, insertion, and density.

· Able to write in different styles and tones as per the requirement.

· The choice of words and tone of the content should match the US audience.

· Exceptional communication skills, both written and verbal.

· Solid organizational skills, detail-oriented; time management skills, ability to juggle priorities.

· Produce error-free content that adheres to the company’s style guidelines.

· Must adhere to 4Cs of communication – Context, Content, Commute, Connect.