Sr. Digital Marketing Executive

Job Description

Job Description: The candidate will develop, implement, and manage marketing campaigns promoting the organization's products and services. The candidate will majorly enhance brand awareness, drive web traffic, and acquire leads/customers.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies aligned with company goals.
• Identify and target potential clients, both locally and globally, and generate high-quality leads through various channels.
• Plan and execute marketing campaigns, including tracking and analyzing their effectiveness.
• Optimise online content to improve search engine rankings and manage pay-per-click advertising campaigns.
• Design and execute email marketing campaigns to nurture leads and maintain customer engagement.
• Create engaging and relevant content for various platforms, including blog posts, social media, email campaigns, and webinars.
• Conduct market research and analyse trends to identify new opportunities and improve campaign performance.
• Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimise user experience.
• Stay up-to-date with emerging digital marketing trends and technologies.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in marketing and lead generation in the IT industry.
• Strong knowledge of marketing tools and platforms, including SEO, SEM, and CRM software.
• Good written and verbal communication skills