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Business & Finance

General Business

   Course Language: English

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Learn from : Disha Ghosh

Clear articulation, Active Listening, Time Management, Lesson Planning

BIO:

My name is Disha Ghosh, and I am an enthusiastic and committed educator with two years of experience in teaching Information Technology (IT) and Business subjects in the online education sector. I have worked with two leading edtech platforms — Bhanzu and BYJU’S, where I honed my skills in digital teaching, curriculum development, and student engagement. I hold a Post Graduate Diploma in Management (PGDM) with a specialization in Business, which has provided me with a strong academic foundation in areas such as marketing, operations, strategic management, and organizational behavior. My deep interest in technology, combined with formal business training, has enabled me to bridge the gap between theoretical concepts and real-world applications while teaching students. During my time at BYJU’S, I taught Business and IT subjects to students in higher secondary and early undergraduate levels. My teaching covered key business topics like entrepreneurship, marketing principles, financial literacy, and business communication, as well as core IT areas such as basics of programming, digital literacy, and information systems. I designed lesson plans that were tailored to individual learning levels, ensuring that students with varied academic backgrounds could understand and apply concepts effectively. At Bhanzu, although the primary focus was on mathematical thinking and logical reasoning, I incorporated IT tools and digital methods to enhance conceptual clarity and interactive learning. I frequently used platforms such as Google Meet, Zoom, and Microsoft Teams, along with digital whiteboards and LMS systems, to conduct live classes and assessments. My ability to use educational technology efficiently allowed me to maintain high levels of student interest and participation, even in virtual environments. My approach to teaching is rooted in clarity, engagement, and adaptability. I believe that students learn best when complex topics are broken down into relatable, real-life examples. In IT, for instance, I often use analogies from everyday tech usage — such as social media algorithms or mobile apps — to explain abstract concepts like data structures or software systems. For Business subjects, I encourage case study discussions and practical examples from the corporate world to connect theory with practice. I have also collaborated with parents and academic coordinators to track student progress and develop improvement plans. My communication skills, patience, and ability to personalize teaching based on student needs have contributed to consistently positive feedback from both learners and guardians. Looking ahead, I aim to combine my passion for education with my knowledge in business and technology to take on roles in curriculum design, academic leadership, or edtech innovation. I am particularly interested in contributing to digital learning initiatives that support skill development and career readiness in today’s fast-evolving job market. In conclusion, I bring a unique blend of business insight, technological proficiency, and a student-centered mindset to teaching. I am eager to continue making learning meaningful and accessible for students, while also growing as a professional in the education and technology space.

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Course Description:

Business Mastery: Strategy, Marketing & Operations" is a comprehensive course designed to provide learners with a strong foundation in modern business practices by integrating strategic thinking, customer-focused marketing, and efficient operational management. The course covers essential topics such as business ecosystems, competitive analysis, digital and content marketing, consumer behavior, supply chain strategies, and process optimization using tools like Lean and Six Sigma. It also includes emerging trends like business model innovation, ESG (Environmental, Social, and Governance), digital transformation, and agile project management. Learners will gain practical insights through real-world case studies, marketing analytics, and strategic planning exercises, preparing them for leadership roles in today’s fast-paced and evolving business environment.

Course Curriculum:

Module 1: Introduction to Business & Economic Environment

  • Fundamentals of Business and Its Functions

  • Types of Business Ownership (Sole Proprietorship, Partnership, Corporations)

  • Business in the Global Economy

  • Understanding Economic Systems (Capitalism, Socialism, Mixed Economies)

  • The Role of Government and Legal Environment in Business

Module 2: Business Communication & Professional Skills

  • Principles of Effective Communication

  • Verbal and Non-Verbal Communication

  • Business Writing (Emails, Reports, Proposals)

  • Presentation Skills and Public Speaking

  • Interpersonal and Cross-Cultural Communication

Module 3: Marketing & Customer Value

  • Introduction to Marketing and Market Segmentation

  • Consumer Behavior and Targeting

  • Branding and Product Lifecycle

  • Pricing, Promotion, and Distribution Strategies

  • Basics of Digital Marketing and Social Media

Module 4: Management Principles & Organizational Behavior

  • Functions of Management: Planning, Organizing, Leading, Controlling

  • Leadership Styles and Motivation Theories

  • Team Dynamics and Conflict Management

  • Organizational Structure and Culture

  • Decision-Making in Management

Module 5: Operations & Supply Chain Management

  • Introduction to Operations Management

  • Process and Quality Management

  • Inventory Control and Logistics

  • Supply Chain Fundamentals

  • Lean Operations and Continuous Improvement

Module 6: Financial and Managerial Accounting

  • Understanding Financial Statements (P&L, Balance Sheet, Cash Flow)

  • Basics of Managerial Accounting

  • Budgeting and Forecasting

  • Cost-Volume-Profit Analysis

  • Time Value of Money and Investment Decisions

Module 7: Business Strategy & Innovation

  • Strategic Planning and Competitive Analysis

  • SWOT, PESTLE, and Porter's Five Forces

  • Innovation and Business Model Design

  • Entrepreneurship and New Venture Creation

  • Growth Strategies and Risk Management

Module 8: Business Ethics, CSR & Sustainability

  • Corporate Social Responsibility (CSR)

  • Ethical Decision-Making in Business

  • Sustainability and Green Business Practices

  • Governance, Compliance, and ESG Principles

  • Business Ethics in the Digital World

Module 9: Introduction to Business Tools

  • Customer Relationship Management (CRM) Tools: Overview of Salesforce, HubSpot, and Zoho CRM

  • Project Management Tools: Introduction to Asana, Trello, and Monday.com for managing projects and tasks

  • Data Analytics Tools: Basics of Excel, Power BI, and Tableau for business data analysis and visualization

  • Accounting Tools: Overview of QuickBooks, Xero, and FreshBooks for managing finances and accounting

  • Collaboration and Communication Tools: Slack, Microsoft Teams, and Zoom for team collaboration and virtual meetings

  • Enterprise Resource Planning (ERP): Introduction to SAP, Oracle ERP, and Microsoft Dynamics for managing business processes

  • Supply Chain Management Tools: Basics of SAP SCM, Oracle SCM, and Kinaxis for optimizing supply chain and logistics

Start Date

Course Duration

4 Weeks

Total Number of Classes

30

Course Frequency

DAILY

Course Fee

$12.00

Post Course Support

  • Assignments
  • Forums
  • Quizzes
  • Resources
  • Recorded Session Videos

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